This morning we all woke up to this announcement on Apple’s homepage. It seems awfully dramatic, even for Apple. Unless you’re giving me $1,000 in iTunes gift cards, I doubt that it’s a day I’ll never forget.
Being many people’s go-to Apple guy, everyone has been asking me what it means. WHAT DOES THIS MEAN!?
From what I gather it could be one of two things (or both).
1 – It’s long been rumored that Apple is working on cloud-based iTunes. What does that mean? It means your music would stream to your iPod/iPad/iPod touch/any other web device from the internet. Rather than downloading your music to your 16GB iPhone, why not download to your 60GB iTunes cloud online? Not only will this save you space to download native apps but it will make managing and syncing your music a lot easier.
My thoughts? – While this is a cool idea, the end user experience could suffer as a result of a couple of things: people not always being connected to the internet when they want to listen to music (traveling), people expecting their music to be on their devices and then thinking it was deleted when really it’s in the cloud storage, streaming music will cause huge data bills for those who don’t have unlimited data (all new iPhone 4 users) and so on and so forth. Maybe Apple will find a way around some of these issues
2 – Subscription based iTunes has long been rumored as well. Apple recently acquired a company from the U.K. who was successfully implementing this very service. With this feature, you would pay X amount of dollars per month to stream all of iTunes catalog. Though that seems nice, I don’t see the subscription being anything under $25. I guess we’ll find out tomorrow!
Or it could be something completely off the wall. Seeing as we’re officially in the holiday season, these expensive subscriptions sound more likely. I’ll be excited to see what it is!